CHIEF DENNEY - Founder & Managing Principal
Chief Denney
Founder & Managing Principal
Yes—Chief is his real name.
Chief Denney is the Founder and Managing Principal of Complete Lending, Inc. a national private money lender built by an investor, for investors. With a background in architecture and more than three decades in real estate, Chief brings a rare blend of design thinking, capital strategy, and hard-earned, in-the-trenches experience to every deal.
Before launching Complete Lending, Inc. Chief spent his career doing what most lenders only underwrite—building, acquiring, repositioning, financing, and occasionally surviving real estate projects across the country. His experience spans single-family homes, luxury residences, multifamily developments, condo conversions, large-scale subdivisions, distressed debt, and complex joint ventures in markets including California, Hawaii, Texas, Florida, the Gulf Coast, and beyond.
Chief founded Complete Lending, Inc. in 2017 with a simple but unconventional idea: lending should be consultative, not transactional. Rather than just funding deals, Complete Lending, Inc. was designed to help investors think through structure, risk, exit strategies, and capital efficiency—before mistakes get expensive. That philosophy remains central to the firm today.
Over the course of his career, Chief has been directly involved in:
- Funding more than $270M+ in private money loans
- Hundreds of residential and commercial projects nationwide
- Large-scale joint venture developments ranging from small duplex projects to 200+ unit conversions
- Acquisition and restructuring of distressed mortgage and REO portfolios
- Financing projects most traditional lenders won’t touch
Chief’s path has included both wins and scars—by design. He believes credibility in private money isn’t built in spreadsheets, but in lived experience, good judgment, and knowing when not to do a deal.
Beyond lending and investing, Chief has been a featured speaker at real estate and finance events nationwide and has appeared on national television and radio. He is also the author of multiple books on real estate, wealth, and life lessons—written not from theory, but from experience.
When he’s not allocating capital or mentoring investors, Chief enjoys anything loud, shiny, and fast—racing cars, collecting cars, and wrenching on them himself. He also loves travel, great food, music, and living life with intention. His greatest accomplishment, without question, is being a great dad to his children and amazing husband.
Chief leads Complete Lending, Inc. with the belief that money is a tool, experience is the edge, and relationships outlast transactions.